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Birds Eye Case Study

Case Study
A more collaborative trading relationship between Birdseye and Iceland Foods. How the agility and data-rich insights of Elevaate helped Birdseye increase unit sales + enhanced the shopper experience between channels

Birdseye had two key objectives

1. Ensure Birdseye products are the first product seen within the relevant category and replicate in-store promotions

2. Create opportunity by promoting to customers outside of their category buying relevant / related products

Results

  • 15-1 ROI on spend
  • 223% increase in product sales
  • Full price product selling better than the same product at a discounted price