Month: May 2015

The shift in effectiveness of TV and online advertising.

The digital age has brought about significant change to the way brands and advertisers execute the promotion of product and content across TV & online. For years, TV advertisers had beamed adverts to the nation at set times across a handful of channels, having a mass market at their disposal. Adverts quickly became an accepted […]

Ken Platt: The Elevaate journey so far.

As a lover of digital and an advocate for all things beautiful I wanted to share my journey so far with Elevaate. It’s been a mix of emotions, platform development and many conversations with retailers and suppliers who have different views on working with start-ups. My background is in multi channel with skills across IT […]