Month: December 2016

Zero-based budgeting becomes the new normal

Marketing Week outlines 12 trends, predictions and issues that will gain pace over the next 12 months. We look at Zero-based budgeting and the impact it will have.   Several trends have coalesced to make zero-based budgeting an imperative for marketing teams in 2017. The practice requires marketers to justify spending on all new activity, rather than […]

Merry Christmas!

Merry Christmas! What a year 2016 has been for Elevaate! We are quickly closing in on 1 billion products being served through the platform. We have launched some incredible features; including auto top up, totally revamped analytics, and a platform redesign. The team and our customers have grown incredibly and we are very proud of […]

The Relative Value of Growth

Which do you believe is more valuable for your company—achieving an extra percentage point of growth or gaining a percentage point of margin?   On the face of it, a point of margin looks much more valuable: 100% of extra margin drops to the bottom line, while only 7% to 8% of an extra point […]