Month: February 2017

It’s Time To Reimagine Trade Management – Here’s Why

This is an incredible article by Colby Sheridan,  Global Director of Sales and Trade Management Solutions, Consumer Products at SAP.   You can read the original article by clicking here.   As a consumer products (CP) company, how effectively can you currently plan and execute mutually profitable trade promotions with retailers?   If there’s considerable room for improvement, you’re […]