Author: Simon Harrow

It’s Time To Reimagine Trade Management – Here’s Why

This is an incredible article by Colby Sheridan,  Global Director of Sales and Trade Management Solutions, Consumer Products at SAP.   You can read the original article by clicking here.   As a consumer products (CP) company, how effectively can you currently plan and execute mutually profitable trade promotions with retailers?   If there’s considerable room for improvement, you’re […]

The Evolution of Decision Making: How Leading Organisations Are Adopting a Data-Driven Culture.

This is a summary from a Harvard Business Review – The Evolution of Decision Making: How Leading Organisations Are Adopting a Data-Driven Culture.   IN A RAPIDLY CHANGING global business environment, the pressure on organisations to make accurate and timely decisions has never been greater.   The ability to identify challenges, spot opportunities, and adapt with […]

Research shows that the trick for companies is to combine speed with stability

Over the past decade, McKinsey studied the impact of a wide range of management practices on different dimensions of organisational health. This analysis, based on surveys of more than two million respondents at over 1,000 companies, has become a stable baseline for understanding the incremental contributions of specific organisational and leadership characteristics to the health, […]

Increasing the success rate of new products

According to a recent Gartner report, by 2018, expert use of data/analytics will result in a 10% increase in the product success rate for a consumer goods manufacturer.   New products are critical to the ongoing success of the consumer goods industry.According to Nielsen, in its 2015 report on new product success, of more than […]

CMOs + CIOs should unite in 2017

Salesforce’s CMO for Europe Guillaume Roques explains in Marketing Week why senior marketers need to get inside the head of the chief information officer in order to succeed.   Salesforce CMO Guillaume Roques is the first to admit that 2016 has been a turbulent year for marketers. Even though events such as Brexit and Trump’s […]

Zero-based budgeting becomes the new normal

Marketing Week outlines 12 trends, predictions and issues that will gain pace over the next 12 months. We look at Zero-based budgeting and the impact it will have.   Several trends have coalesced to make zero-based budgeting an imperative for marketing teams in 2017. The practice requires marketers to justify spending on all new activity, rather than […]