This is a great article by Brian Balfour.
Alex Schultz, the VP Growth at Facebook, give a lecture on Growth for the CS183B class. He made a lot of great points, but the last 60 seconds I thought were the best:
“Mark [Zuckerberg] has said he thinks we won because we wanted it more, and I really believe that. We just worked really hard. It’s not like we’re crazy smart, or we’ve all done these crazy things before. We just worked really really hard, and we executed fast. I strongly encourage you to do that. Growth is optional.“
I bolded the words, “growth is optional”, for a reason. I think this summarizes things so well. It might sound crazy because I’ve never met a company that says they don’t want to grow. But many don’t do the things required to grow. It reminds me a lot of people who want to lose weight, stop smoking, or make some other major change in their life. They have the desire, but not the will to do the hard things.
The wrong mantras have been pushed. Product is everything. You growth hack your way to success. The way to find growth is to try every channel possible. Paid acquisition is for companies with bad products.
They are all simply wrong.
The concepts behind growth are much simpler than most people think. As with most things, it is executing that is the tough part.
Here are 10 things I’ve seen companies fail at executing that prevent them from growing.
Read the full article here – http://www.coelevate.com/essays/growth-is-optional