Albertsons gives CPG brands a digital lift.

by Lesley Mace

Boise, Idaho-based Albertsons and partner Quotient Technology Inc. said Thursday that Albertsons Performance Media (APM) is providing consumer packaged goods (CPG) manufacturers as much as two times more return on their advertising spending versus industry benchmarks set by Nielsen.
Quotient added that, with its recent acquisition of United Kingdom-based Elevaate, it’s also helping Albertsons implement sponsored search and product ad placements to help CPG brands lift their products higher on the “digital shelf” when consumers search Albertsons Cos. banner store sites.
“The past year has been a tremendous success for Quotient and Albertsons Cos. as we continued innovating CPG marketing by connecting shoppers to the most relevant media and offers,” commented Chad Summe, chief operating officer of Quotient. “2019 looks to be an exciting year for CPGs wanting to grow their brands through Albertsons Performance Media.”
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